![]() TaylorMade says the color contrast makes it easier to align the club at address. The TaylorMade R11 ($399), already dubbed The Ghost, has an all-white top with a black face, the first color combo of its kind. The weight savings also permits the 460-cc club-the largest allowed-to be shaped for better aerodynamics, and thus, according to Callaway, it creates more club head speed on the downswing. Given the carbon fiber's low density, weight could be redistributed to the outer edge of the club head to promote stability and forgiveness. Callaway calls it Hyperbolic Face Technology. The titanium face is milled to remove excess material from the prime hitting areas. The Callaway Razr Hawk ($449) pairs forged composite material with a titanium face, using the carbon fiber material developed by the engineers at Lamborghini. But two of the biggest golf club companies, Callaway and TaylorMade, have done more than just tweak their top-of-the-line drivers. Tweaks are most often marginal-perhaps a slightly bigger or smaller head or some variation of titanium casting. Today, another industry has won that same place in my heart as I await the launch of the latest golf clubs each January. Automakers would always manage something a little different, but sometimes they would take huge leaps in design-big pointy tail fins-or technology-automatic transmissions. ![]() ![]() When I was a car-obsessed boy in the 1950s, each September brought growing excitement over the new models Detroit would introduce.
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